In the course of the Pink Ribbon Luncheon” the P.R.I.M.A award was presented for the first time. The price was initiated by mobilkom austria and presented by the french film icon Catherine Deneuve. The award was given to Dr. Ute Dornhecker for her special efforts in treatment of breast cancer. (senior doctor in hospital/Wr. Neustadt).
Prominent Supporters: Federal minister Doris Bures, doctor Ursula Denison, opera star Elina Garanca, the President of the friends of the secession” Sylvie Liska, H& M CEO Claudia Oszwald and H.O.M.E publisher and the Vienna State Opera Ball organiser Desiree Treichl-Stürgkh.
Prominent Supporters: Federal minister Doris Bures, doctor Ursula Denison, opera star Elina Garanca, the President of the friends of the secession” Sylvie Liska, H& M CEO Claudia Oszwald and H.O.M.E publisher and the Vienna State Opera Ball organiser Desiree Treichl-Stürgkh.

